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Sonja Leicester

Location: Adelaide, South Australia


Phone: 0439939796

Available as: Speaker


With high energy, hand on-heart moments and snippets of humour, Sonja shares stories, modern concepts and thinking and practical tricks of the travel and tourism trade that can be developed distinctively for any business brand (optional). Participants feel a real connection that makes them feel empowered and drives them to apply their new knowledge with gusto.

Cert. Training and Assessment
Dip. Business (Tourism)

Member of:
The Growth Faculty
The Digital Marketing Collective


“Too many ‘aha!’ moments to count”

“Truly transformational and added significant value to the attendees and our organisation”


I am a qualified trainer and business owner who loves giving back to the industry that has provided so many amazing experiences, opportunities and friendships.

For 30 years I’ve been exploring Australia and the world, working and having fun in the travel industry.

In brief, I’ve enjoyed roles as a Retail Travel Consultant with Harvey World Travel, Thomas Cook Travel, the National Australia Bank and Qantas Travel Centre, Wholesale Reservation Consultant with Viva Holidays and Qantas Holidays, Sales Executive with Qantas Holidays, Travel Agency Operations, Business and Team Development, Marketing and Human Resource Manager with Phil Hoffmann Travel, Sales and Marketing Consultant for independently owned and operated travel agencies, HR, Training and Systems Manager at JPS Lifts, Travel and Tourism lecturer at TAFE SA, trainer, workshop facilitator, coach, Founder of The Travel Trainer and Co-founder of Parkitect Australia.

Travel & Tourism Micro Topics:

– Sales Done Effortlessly
– How to Avoid Clunky Closing
– Flip The Funnel with Client Avatars
– How to Avoid Clunky Closing
– Objections Are Opportunities
– Know Your Customer Buying Behaviours in 2023
– The Science of Customer to Client (The Holiday Plan Sales Formula Explained)
– Human-to-Human Connection through Story Banks
– Competence Equals Confidence
– Follow-Up or Break-Up?
-The Power of Preferred Suppliers
– How to launch your First Event
– Product Training Plans – Are They Important?
– Time Management or Mind Management
– The Service Fee Challenge
– Phone and Video Right
– Effective Presentations That Stick

Presentation Options:

– 45-minute Micro Topic Series for Management Meetings (Adelaide only)
– 60-minute Micro Topic or blend two topics for a 90-minute speaker presentation.
– 90-minute Micro Topic or blend two topics for a 3-hour/half-day workshop-style presentation.