Women in Tourism Leadership Development Program: Tourism Pro-Team 2023

In conjunction with Genevieve Matthews from The Art of Extraordinary, Women in Tourism (Australia) is excited to launch the Women in Tourism Leadership Development Program, Tourism Pro-Team.

Kicking off in January 2023 and spanning 12 months, this leadership program focuses on well-being, people leadership and business recovery.

Jump on the Tourism Pro-Team Information Session on Tuesday 20 December at 11am AEST to learn more, register for the session here.


If you haven’t already got your Tourism Pro-Team around you, chances are you’re frustrated, exhausted and potentially heading for burnout. This physical and mental exhaustion is likely impacting your personal life, your family and friendships. 

This program is designed to help you perform like a pro. And what does that look like? Imagine being focused, brave and leading your team to do and be their best day after day. 

We’re aiming to help you have the tough conversations to build an effective management team around you and have the whole team aligned with the business values and purpose.

Together we’ll tackle the 3 biggest obstacles for tourism business leaders when it comes to creating, building and maintaining a high performing team.

  • Being stuck in the day to day
  • Caught up in the ‘doing’ not ‘leading’
  • Disappointing performance results
Join Tourism Pro Team 2023

Join Tourism Pro Team 2023

Pro-Team Commitment

We invite you to be a part of our amazing community of passionate, dedicated and committed tourism business leaders. 

However, we want to be super transparent, building a Tourism Pro-Team takes time. That’s why the Tourism Pro-Team program is designed across 12 months, rather than a one off workshop or conference.

We’re going to be working closely together, so we’d like you to be sure you have at least 2 hours a week to dedicate to this over the next 12 months.

Each month, we’ll focus on one of the parts of the Tourism Pro-Team strategy. 

We’ll get together on an accountability call as a group to talk about strategy and brainstorm a specific application for you, your team and the business, so you can put it into action and report back on your results. We do this with 1 strategy call and 1 accountability call per month.

The power of community is phenomenal and it’s why we invite you to join us in person in Sydney for three, Tourism Pro-Team Intensive. These full day workshops will be hands-on and practical ensuring clarity, confidence, consistency with tailored capability development to support your growth and development. (3 full day workshops across the year Mar / Aug / Nov, travel costs not included in program fee).

You’ll be invited to join a private Pro-Team Facebook group which is supported by Pro-Team Leaders during the working week to help you with questions and advice. 


Next Steps

If you are looking to get clear on your vision, to start holding your team to account, and have the performance conversations you’ve been putting off, Tourism Pro-Team is for you.

The systems learnt allow you to replicate success day after day, week after week, month after month, to keep developing and empowering your people and growing the business.

Jump on the Tourism Pro-Team Information Session on Tuesday 20 December at 11am AEST to learn more, register for the session here.


If you’re unable to attend the information session, you can register for a one to one discussion in advance here.


 “I really found the insight into myself as a leader, where to apply it and how to improve my skills, really amazing. There was a lot more self-insight than I anticipated. It wasn’t just a dot point list on leadership and how to do things. Through the program, I learnt it is ok to be the sort of leader that aligns with my own integrity and values and apply the tools to suit and fit my leadership style…” N. Edwards, Tourism Manager.


A little more about your leadership facilitator Genevieve Matthews

With 30+ years in tourism, hospitality and travel, Genevieve specialises in human behaviour and creating high performing teams, and is very passionate about building leadership capability in and across all sectors of the tourism industry. 

Combining many years of tourism consultancy and coaching with extensive career experience in diverse roles in management, operations and product development, Genevieve is well versed in all aspects of business leadership, the challenges and opportunities that come with managing people, leading teams and handling day to day and longer term business variables.

Past roles include Operations Management Consultant with the JTB Group, Managing Director at Pacific Spirit/now within the AOT Group, General Manager of Destination Pacific, International Sales Manager at Kingfisher Bay Resort – Fraser Island and Undara Experience, and Sales & Marketing Executive at Bounty and Lloyd Cruises. 

Additionally, the past 15 years have been spent coaching, mentoring and facilitating specialist tourism programs with STO/RTO partners and tourism operators around Australia. Clients include a range of small to medium businesses such as AAT Kings, Life’s an Adventure, Destination Phillip Island, Bundaberg Tourism, Opera Australia, Tourism & Events Queensland, ATEC, Kelly’s Beach Resort to name a few.

With lots of personality, real life hospitality and tourism expertise and experiences to share, Genevieve provides an educational learning environment empowering participants to achieve tangible immediate results and long lasting transformation impacting personal and professional outcomes.


Jump on the Tourism Pro-Team Information Session on Tuesday 20 December at 11am AEST to learn more, register for the session here.


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